Miniso has been rolling out an international pop-up tour themed around Disney’s Zootopia 2, unveiling its ‘Fun Fur Every You!’ experience in major cities across Asia and beyond.
The tour, designed to showcase the brand’s latest character-driven product line, is making stops in Beijing, Delhi, Guangzhou, Ho Chi Minh City, Hong Kong, Jakarta, Kuala Lumpur, Mumbai, Shanghai, and Singapore, with additional activations rolling out in the US and Canada.
Each pop-up features photo zones inspired by fan favourites Judy Hopps and Nick Wilde, in addition to spaces for Miniso’s latest Zootopia 2 collection created in collaboration with Walt Disney Animation Studios.
The range spans more than 300 SKUs, covering plush toys, homewares, stationery, accessories and more. Character-centric items, including vinyl figures, blind boxes, plush and bag charms, anchor the assortment, while select Miniso stores are offering limited-edition bags, stickers and badges to cater to a rising demand for collectables.
Last month, Miniso reported better-than-expected sales growth for the third quarter as the company achieved a new milestone in its network expansion plans, reaching more than 8000 stores as of September 30.