Lady M Confections is bringing its Singapore business under direct management as part of its long-term strategy for Southeast Asia.

The US-based patisserie entered the country in 2013 through a licensing agreement with Caerus Holdings, its first international market outside of the US.

With the relationship concluding this month, Lady M CEO Ken Romaniszyn says the company is transitioning the market into its global operating structure to strengthen brand oversight and consistency.

“Singapore has always held a special place in Lady M’s global journey,” he said.

“As we enter our next phase of growth, taking a more direct role in the Singapore market will allow us to elevate the brand experience, enhance quality and consistency, and better serve customers across the region.”

Romaniszyn added that the move reflects the company’s focus on long-term brand stewardship. 

“By integrating Singapore more closely into our global operations, we are strengthening our foundation in Southeast Asia while ensuring the Lady M experience remains aligned with the high standards our customers expect worldwide.”

Founded in New York City in 2001, Lady M is best known for its Mille Crepes cake and operates more than 40 boutiques worldwide. The brand combines French pastry techniques with Japanese culinary influences.