Miniso has opened its first Jennie Ruby pop-up in Shanghai, bringing fans a retail experience tied to Blackpink member Jennie’s solo album Ruby. 

The store is located in the central atrium of Grand Gateway Plaza and will remain open until April 19.

The pop-up features a bold red-and-black design that reflects the album’s visual theme and offers visitors a mix of fashion-inspired displays, collectibles, stationery and lifestyle items. More than 70 SKUs are available, including exclusive loungewear created specifically for the pop-up.

Following its Shanghai debut, Miniso also expanded the pop-up concept to Beijing and Guangzhou. These locations will operate through April 21 at the Miniso Land Chaoyang Avenue Park store in Beijing and the Beijing Road flagship store in Guangzhou.

The collaboration is part of Miniso’s strategy to partner with celebrity IPs, following previous initiatives like the Enhypen collection, to engage younger consumers and create experiential retail opportunities.