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Mary Winter

From the author

Why do people remain loyal to a brand? Here are five key reasons

Many customers are just a hair’s breadth from reconsidering their choices. Here's why they choose to remain loyal -- in ...

Six reasons people recommend brands

From choice nerds to tech-savvy customers, there are many different kinds of consumers who recommend brands and reasons ...

Opinion: Why it’s time to go boldly where retail has gone before

The great retail pioneers knew shopping was entertainment and created surprising experiences. Yet much of today’s retail...

“Emotionally worn out”: Inside the minds of today’s consumers

Two years into lockdowns and masks, emotionally worn out consumers are looking for more than just a transaction. Here’s...

Stereotypes are boring: Why brands without diversity are being left behind

Brands that ignore the growing call to reflect humanity’s wide array of backgrounds and traits are unlikely to realise t...

Opinion: How Aussie retailers have shown disruptors how to adapt in a pandemic

ustralian consumers say established brands such as Coles, Woolies, Bunnings and Officeworks have proven more responsive ...

The things money can’t buy: Welcome to the post-Covid luxury consumer

Attitudes to luxury purchases are about to change but perhaps not in the ways you may think.

Lessons from the world’s strongest supermarket brands

It’s no secret that Woolworths and Coles were the big winners of Aussie retail last year.