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Amorepacific

Amorepacific Archives

Shops without stock draw crowds in South Korea

There’s a new trend capturing South Korean consumers’ attention: shops without stock, focusing on experience...

Most-loved South Korean brands revealed

This year’s most-loved South Korean brands have been named by the Brandstars Selection Committee.

Generation Z behind surging demand for male makeup

The cosmetics industry is paying close attention to a surge in interest in male makeup - being driven by generation Z.

North Korean cosmetics win approval from once-dismissive president

Kim Jong Un is encouraging beauty-conscious middle-class women to choose North Korean cosmetics over foreign brands as i...

First Innisfree Canada store opens in Toronto

Innisfree Canada has chosen Toronto as the location of its first standalone store.

AmorePacific opens Sulwhasoo Universe at Hainan

Korean beauty firm Amorepacific has launched a new pop-up store, “Sulwhasoo Universe”.

Sulwhasoo launches on Lazada

Amorepacific’s luxury skincare brand Sulwhasoo has launched on Lazada.

Second Innisfree Philippines store opens in SM Megamall

Korean beauty and skincare brand Innisfree has opened a second outlet in the Philippines at SM Megamall, a year after fi...

AmorePacific launches Etude House in India

Amorepacific Group, the largest global beauty company headquartered in Korea, has launched Etude House in India.

AmorePacific adopts eco-friendly packaging

Amorepacific has chosen to make use of eco-friendly packaging, adopting paper materials instead of bubble wrap.

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