customer engagement Archives
Why some brands are letting customers opt out of Mother’s Day emails
Mother’s Day can be a difficult time for those who are estranged from a parent or child, grieving the death of a loved o...
Beyond customer loyalty: How to become a brand hitmaker and create fans
We traditionally think of fans in terms of music, celebrities, films, and art. However, in today’s shopping-obsessed cul...
Big boost in customer engagement via social media
Social media is now being heavily used by brands and businesses for customer engagement, according to a GFK report.
Customer engagement: getting it right
Business mentor John Bittleston gives a step-by-step guide to retailers on understanding customer engagement.