customer engagement
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Why some brands are letting customers opt out of Mother’s Day emails
Mother’s Day can be a difficult time for those who are estranged from a parent or child, grieving the death of a loved o...

Beyond customer loyalty: How to become a brand hitmaker and create fans
We traditionally think of fans in terms of music, celebrities, films, and art. However, in today’s shopping-obsessed cul...

Big boost in customer engagement via social media
Social media is now being heavily used by brands and businesses for customer engagement, according to a GFK report.

Customer engagement: getting it right
Business mentor John Bittleston gives a step-by-step guide to retailers on understanding customer engagement.