omnichannel retailing Archives - Inside Retail Asia

Path-to-purchase online now involves multiple devices

Most retailers are failing to measure the impact of different devices on the path-to-purchase online.

Consumers want personalised interaction

A new study by IBM shows consumers are willing to share their personal information with retailers if they get good value in exchange. The number of consumers willing to share their current location via GPS and those providing their mobile numbers for the purpose of receiving text messages have increased. While omnichannel retailing – the practice of providing consumers a connected, personalised experience across online, mobile and in-store channels – is the stated goal of nearly every reta…