omnichannel retailing
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Inside Forever New’s global expansion
The Australian womenswear retailer is focusing on offering international customer an omnichannel experience.
Path-to-purchase online now involves multiple devices
Most retailers are failing to measure the impact of different devices on the path-to-purchase online.
Consumers want personalised interaction
A new study by IBM shows consumers are willing to share their personal information with retailers if they get good value...
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