Cos, the upscale brand of Swedish retail giant H&M, is following its Hong Kong debut with the opening of its first mainland store in Beijing.  

Cos’ first China store will be located at Parkview Green, a mixed-used development centre comprising offices, hotel and a mall. The 4300 sqft flagship is due to open in this year’s third quarter.

The 6000 sqft Cos Hong Kong flagship opened on June 28.

The brand also opened this year its first stores in Milan, Warsaw and Helsinki and its next new countries will include Austria and Kuwait.

GB