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Cheap Monday to open Chinese flagships

Swedish apparel brand Cheap Monday is strengthening its international presence with two flagship stores opening in China.

The new stores will open at Joy City shopping centres in Beijing and Shenyang at the end of 2013 and in spring 2014.

“We are seeing substantial and growing interest in Cheap Monday in China, especially after our fashion show at Shanghai Fashion Week last year,” said COO Håkan Ström.

While he is aware of the challenges that await the brand, he described China as a strategic market.

By the end of the year, Cheap Monday also plans to launch an online store that will deliver to 18 countries to take advantage of growing e-commerce opportunities.

“One of the most important reasons for opening our own online store is that we continually receive questions from our many friends on Facebook, and through other social media-channels, asking where specific Cheap Monday products can be found. Our entire Cheap Monday range will be available on our online store,” said Ström.

Cheap Monday was founded in 2004 and is now majority owned by H&M.

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