Belgian watch brand Ice-Watch has opened its first store in east Malaysia, at Vivacity Megamall in Sarawak.

It marks the retailer’s 15th gallery in the Malaysian market, showcasing the brand’s wide range of collections and its novelty timepiece line Ice City, which combines a modern design with an ultra-slim steel case and a pared-down dial.

Ice-Watch Malaysia chairman Datuk Seri Meer Sadik Habib said the brand has grown rapidly since it launched in the country just last year.

“This is our first shop in east Malaysia, so it’s something very exciting for us,” he said at the opening ceremony.

He said Ice-Watch is “a strong, young brand” which cuts across age, style and background, appealing to a broad customer base.

“With its accessible price, multiple colours and design combinations, our highly versatile brand allows you to switch watches based on your outfit or mood.”

He believes the company’s moderate price points had helped it ride out Malaysia’s tumultuous retail market post April 1’s introduction of GST.

“People still want to buy, so instead of buying something very expensive and exclusive, you get something with a brand but reasonable in price,” he said.

• Image: Star Malaysia.