Luxury French perfume house Fragrance Du Bois has relocated its Singapore flagship boutique from The Fullerton Hotel Singapore to Scotts Square.
Between the Marriott Tang Plaza Hotel and the Grand Hyatt, Scotts Square is part of the Orchard Road shopping district.
Fragrance Du Bois Singapore’s move follows three pop-ups at Tangs at Tang Plaza and Robinsons Heeren. Its 807 sqft (75 sqm) boutique features the brand’s signature black-and-gold interior design.
Brand director Nicola Parker describes the relocation as a positive move toward aligning the brand’s global strategy.
“With neighbours such as Alexander McQueen, Christian Louboutin, Delvaux and Hermes, we believe Scotts Square is the perfect location for us.”
A VIP is being introduced in the fragrance’s boutique, offering personalised consultations.
As well as Fragrance Du Bois perfumes, the boutique also offers such brands as Jeroboam, Jovoy, Parfums de Marly, Sospiro and Xerjoff.
Fragrance Du Bois has a presence in 12 cities, including Bangkok, Hong Kong and Kuala Lumpur.