Sports lifestyle brand Puma has opened its first standalone Puma Kids store in Southeast Asia at Singapore’s United Square shopping mall.

The 500sqft store will offer a selection of apparel, footwear and accessories for kids, making the brand’s Junior range available in Singapore for the first time. Puma’s infants and Pre-school product lines are already well received in local Puma stores.

Puma Southeast Asia marketing manager Eleanor Wang said, “The market for kids’ segment has always been a staple pie in Puma’s retail business in Southeast Asia, especially Singapore… Puma Kids is designed to be a one-stop destination with a newly extended product offering, catering to the lifestyle needs of young parents and families here.”

The Puma Kids debut closely follows the recent opening of the Puma Select store at The Shoppes at Marina Bay Sands.