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Shinsegae launches Select Shop for South Korean designers

South Korean retailer Shinsegae International aims to promote South Korean designer brands through a new online store.

The company says ‘Select Shop’ will specialise in South Korean designer brands, on its S.I.Village online shopping portal.

Select Shop accommodates 30 designer brands for clothing, bags, and footwear.

“Select Shop will serve as a new channel for South Korean designers as well as for young and sensational new brands, which will also boost the competitiveness of our online shopping mall,” said a Shinsegae International spokesperson.

Shinsegae International said S.I.Village’s high-end reputation is what encouraged many of the designers to join Select Shop.

To mark the grand opening, Select Shop will provide discounts of 5 to 20 per cent on all member products and will give away movie tickets to the first 300 customers to make a purchase on Select Shop.

The website will also be the exclusive distributor for 99 T-shirts designed in collaboration with 99%IS by Bajowoo.

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