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Cotton On launches in Vietnam

Australia’s Cotton On Group is launching three of its fashion and lifestyle brands into Vietnam, with the first Cotton On store already open in Ho Chi Minh City and Rubi and Typo to follow within the next month. 

The first store was opened in Ho Chi Minh’s Vincom Thao Dien shopping centre according to The Saigon Times, with a second store in Aeon Mall, Ha Dong to follow shortly.

The expansion was facilitated through an exclusive partnership with Imex Pan Pacific Group, which has brought over 100 international brands to the region.

According to James Lavdas, general manager of licensing at Cotton On Group, there is a growing demand for street and casual wear fashion in Vietnam.

“As a customer driven business, we are excited to give customers in Vietnam the opportunity to shop Cotton On through our first store,” said Lavdas.

“Cotton On is a global fashion and lifestyle brand that is all about casual Australian style, [and] we’re confident our distinctive product offering resonate with customers who want access to the most effortless, on-trend products.”

According to Cotton On Group, the business will be the first Australian apparel retailer in the emerging Vietnamese fashion market. 

Cotton On’s aggressive expansion

Vietnam is but the latest market for Cotton On Group, which earlier this year launched into India as an online brand through marketplaces Myntra and Jabong, as well as opening its first store in New York in late 2018.

AVS Global Network, Cotton On Group’s expansion partner in India, said that while sports- and street-wear were once a small market in India, they have been picking up as consumer trends change.

“Many consumers are becoming conscious of the importance of health and fitness, and it’s making them savvy about brands which meet their lifestyle expectations,” AVS co-founder Sumanto Das told Mint.

This story first appeared on our sister site Inside Retail Australia.

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