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Gamified and global: How Wish aims to compete with Amazon

San Francisco-based mobile shopping app Wish has kicked off a campaign to dramatically increase the number of merchants on its platform from countries other than China.  It has hired people in Australia, Brazil and Europe to make contact with local brands, slashed its commission rate to attract new sign-ups and promised significant exposure through its internal advertising machine.   The move comes less than a year after Wish went public on the NASDAQ after racking up US$1.75 bill