Chinese multi-brand luxury beauty retailer, Bonnie & Clyde, is set to double its footprint on the mainland this year, launching the first SUQQU concept store in the country.
Under the expansion plan, Bonnie & Clyde will increase its store number in China from six to 12 by the end of this year. The retailer will also expand its Kerry Center store while launching the Japanese beauty brand SUQQU.
According to the company, new locations will be in top luxury malls, including Changsha IFS and Chengdu IFS. Bonnie & Clyde will also be partnering with China’s largest duty-free group CDF to launch its full portfolio of brands. The retailer will operate at the newest duty-free Beijing Daxing Airport WFJ, alongside LVMH, Estee Lauder and Shiseido. The expansion will cover four duty-free locations across Beijing, Shanghai, and Hainan.
The expansion plan follows the launch of Bonnie & Clyde’s 6th retail concept in China’s top luxury department store in Nanjing Deji last month.
The brand is known among young customers in China for its omnichannel retail model with a ‘6+365’ license, which allows consumers to try out all cross-border products in-store, purchase online through Bonnie & Clyde’s mini-program, then receive the products within four hours in Shanghai.
The company recorded more than US$31 million in sales last year. Bonnie & Clyde currently operates stores across top tier Shanghai malls, including K11, HKRI Taikoo Hui, and Jing’an Kerry Center.
