Singapore-based restaurant business Fei Siong Group has inked a franchise deal with Restaurant Brands International’s subsidiary, PLK Apac, to develop and operate Popeyes in Singapore.
The fried chicken chain has severed its customers in Singapore for more than a decade with 12 restaurants run by Malaysian restaurant operator Revenue Valley. Business Times said Fei Siong Group is currently in talks with Revenue Valley to take over the operations of these outlets.
Fei Siong Group plans to open its first new Popeyes store in January at The Rail Mall, which will feature Popeyes’ refreshed design concept.
“In line with recent digital transformation efforts in the local F&B scene, we will also be looking to streamline operations through innovative technology in the coming months,” said Tan Kim Siong, chairman of Fei Siong Group.
The company operates more than 160 outlets across 19 brands in the country, including Encik Tan, Eat, Malaysia Boleh! and Nam Kee Pau. The deal with Restaurant Brands marked the 27-year-old group’s first foray into the fried chicken quick-service restaurant business.
“Popeyes has been serving Singaporeans for a long time, and we believe Fei Siong Group will continue to do so as a great franchise operator for years to come,” said Rafael Odorizzi, president of Restaurant Brands International Apac.