Thailand’s leading real estate and retail business developer Siam Piwat Group has taken home three major honours in the Global Brand Awards 2023 in the UK.

The awards are: 

• Siam Piwat: Iconic Developer of the Year, for delivering experiences that exceed all expectations, underscoring its success as the developer of top-of-mind global destinations for visitors in Thailand and across the world.
• Siam Paragon: Best Luxury Lifestyle Mall, reinforcing its success in the luxury retail market as a premium shopping centre that offers one of the most comprehensive arrays of luxury brands in the world.
• IconSiam: Best Cultural Attraction, highlighting its position as a world-class landmark that showcases the best of the best of Thailand and introduces the Thai identity and soft power to the global stage.

Siam Piwat – which owns and operates Siam Paragon, Siam Center, and Siam Discovery and is a joint-venture partner in IconSiam, ICS, and Siam Premium Outlets Bangkok – says the prestigious world-class accolades testify to the company’s strength and capabilities as a global destination developer. 

“Throughout its 64 years in business, Siam Piwat Group has always strived to develop shopping centres that are world-class landmarks that occupy the top-of-mind position among Thai and international visitors alike as well as to deliver experiences that exceed all expectations and set new standards for the industry,” said Mayuree Chaipromprasith, president of corporate affairs and communications at Siam Piwat Co.

The annual Global Brand Awards are organised by Global Brands Magazine, a premier business and finance magazine, to honour exemplary models in the fields of branding, marketing, and customer engagement. They are bestowed on companies that excel across 24 categories, including finance, education, lifestyle, automotive and technology. This year, more than 18,000 companies were reviewed for nomination.

“The awards serve as a testament to Siam Piwat’s success as a developer of global destinations and our astounding success in introducing unique experiences to the luxury retail market, showcasing the unique Thai identity, Soft power, and inspiring people across the world,” said Mayuree.

“Our establishments are not merely shopping malls, but are lifestyle hubs for people of all generations that offer fresh experiences and inspiration and have garnered world-class recognition through the years.”

Throughout its 18 years of operations, Siam Paragon has reached the crest of success reaching a ‘top-of-mind’ position among all visitors and it remains strong as a leader in luxury retail offering one of the most comprehensive arrays of luxury brands in the world. 

IconSiam, meanwhile, celebrates its fifth anniversary this year as a game-changer that has set new standards for the shopping centre industry – underlined by numerous accolades from leading international organisations.    

Mayuree said IconSiam has become an iconic landmark in Bangkok that combines “all things that represent Thai identity, while embracing the best of Thailand and the best of the world, becoming a prototype of a sustainable development project for mutual growth”. 

Siam Piwat Group – a visionary icon – operates with an innovative approach and collaborates with business partners around the world to create groundbreaking phenomena to solidify its leadership as a revolutionary in the retail industry. Such innovation and collaborative spirit earned Siam Piwat Group the prestigious Global Brand Awards.

“These accolades reflect the trust and confidence of consumers in Siam Piwat Group’s shopping centres and its dedication to launching world-class projects, guided by creativity, innovation, and excellent management, to deliver extraordinary experiences that excite, delight, and inspire all customers,” concluded Mayuree.