How will Cotti Coffee take on its rivals amid fierce competition in China?

(Source: Cotti Coffee)
China – the world’s fastest-growing coffee market – has experienced a downturn with significant players like Luckin Coffee and Starbucks reporting a decrease in sales in the first quarter of the year. Some experts attribute this to the intense industry competition, where prices are being lowered to attract customers. Cotti Coffee’s latest marketing move to offer all beverages for RMB9.9 without limit, is expected to add more pressure on its rivals to maintain their market share. Joining

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