How Milani Cosmetics returned to relevance by rediscovering its roots

TikTok, inclusive beauty, the US women’s gymnastics team: What do these seemingly disparate topics have in common? They are all part of Milani Cosmetics’ glow-up strategy.  Launched by siblings Ralph Bijou and Laurie Minc in 2001, Milani Cosmetics is an affordable cosmetics brand that aims to provide the performance of luxury products at an accessible price point.  Milani Cosmetics CEO Mary Van Praag told Inside Retail the company was valued at $200 million last July, and grew 30 p

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