At this month’s MarketingPulse and EtailingPulse – Asia’s top marketing and e-tailing conference – marketers can gain deep insights into the future applications of game-changing trends and technology and new market opportunities to deploy it in growing brand awareness, customer insight, and, ultimately, increased sales.
Headline sessions offering unique experiences will cover topics as diverse as ROI of music economy, the ‘she economy’ on marketplaces, the use of AI in copywriting and advertising creative, the burgeoning Asean and halal market, the SuperAgeing phenomenon, and mastering transformation, entrepreneurship, and personal branding.
MarketingPulse on March 19 at the HKCEC will include a session titled The Soundtrack of Success: Decoding the ROI of “Music Economy for Harnessing Brand Power”. Leo Ku, the founder of
ChillGood TV, will join Jordan Cheung, chief marketing officer at Hang Seng Bank, to share insights on music marketing, covering the evolution and commercialisation of Ku’s music platform and how brands can leverage music to engage with customers. They’ll address the question: Other than concert sponsorship attracting singers’ supporters, what strategies can brands use to reach their core target audience?
Leveraging AI on e-commerce platforms
In another session, Empowering She Economy: Leveraging AI Innovations for Enhanced E-commerce Marketing on Taobao & Tmall, Tony Chen, director of public affairs at Taobao and Tmall Group, will explore the burgeoning She Economy on Taobao and Tmall.
Tailored for brand representatives interested in leveraging cutting-edge AI technologies to enhance their marketing efforts, this session will take guests on a deep dive into how these platforms adapt to female consumers’ unique preferences and purchasing behaviours to drive significant market growth.
Using real-world case studies, Chen will explain how brands can engage effectively with this influential demographic and create impactful campaigns, sharing actionable insights to empower brands to thrive in today’s competitive digital marketplace environment. He will explore innovative AI applications transforming traditional marketing strategies, offering personalised shopping experiences, and elevating customer service.
AI, copywriting and culture
In another session titled AI’s Love Affair with Words: Bridging Marketing, Culture, and Technology, three expert copywriters and an AI application expert will discuss how AI is once again rewriting the rules of advertising copywriting.
Carol Lam, director of corporate brand at Link Asset Management, Chung Tsz-shun, founder of Durian, and Rudi Leung, founder and director of Hungry Digital – representing three generations of award-winning writers will share their journeys, insights, and join Ivan So, digital marketing consultant at HDcourse on predictions on how copywriting, culture, and AI will continue to shape the future of marketing.
The questions they will be addressing: In this era of automation and algorithms, how has the role of the copywriter evolved? With popular AI tools like Deepseek or Grok 3 available, what defines exceptional copywriting today? And most importantly, does the art of the written word leverage AI to matter more in this tech-driven landscape?
The burgeoning halal and Asean market
Another theme at this year’s MarketingPulse aimed at inspiring innovation is a session titled Is Your Brand Halal-Ready? Unlocking Halal Market Opportunities.
Current estimates show the global halal market to be valued at over US$7 trillion and projected to reach around $10 trillion by 2030, with the market dominated by halal food products. It is driven predominantly by the 2 billion-strong international Muslim community that now accounts for nearly 25 per cent of Earth’s population.
An expert speaker from WGSN, a trend forecasting company with offices in Hong Kong, London, New York and Sao Paulo that supplies global brands with consumer and product design forecasts, will outline the current state of the halal market and how brands can position themselves to tap into this growing market effectively.
Another panel will feature successful Hong Kong consumer brands, a leading e-commerce platform and an enabler who has thrived in the Asean market. HKTDC Research will present key findings from its study on topics such as consumer shopping habits and product preferences across Singapore, Thailand, Malaysia, Vietnam, the Philippines, and Indonesia. Visitors can explore how overseas brands are perceived by Asean shoppers and learn practical strategies for expansion.
Welcome to the era of super-ageing
People today are not only living longer, they are living ‘more’ as they age. Data from Statista concludes that the average global life expectancy has increased from around 46 years in 1950 to a projected 73.5 years in 2025.
Such soaring lifespans are rewriting the rules of life, leisure, and even what it means to be a consumer. The old adage of “everyone wants to be young” is getting old. This isn’t just about wrinkles and retirement; it’s about a seismic demographic shift that is reshaping the marketplace.
In a session titled Welcome to SuperAgeing, an expert panel comprising Farheen Romani, insights director, enterprise oral care at Colgate-Palmolive, from the US, Justin Bonnett, head of marketing, Hong Kong, Macao & Taiwan, with JLL, and Maggie Wong, CEO of VML HK, will draw on the insights of VML’s Future 100 report. The trio will dissect the implications of this ‘SuperAgeing’ phenomenon and explore how brands can connect with these powerful new consumers, who are older and wiser – and wielding unprecedented influence.
Ready to be inspired?
The overriding theme of this year’s MarketingPulse and EtailingPulse is ‘Inspiring Possibilities’. Speakers are confirmed from global brands, including Netflix, Google, BMW, UOB, Ovolo Hotels, Maison Ruinart, Hang Seng Bank, HSBC, Cathay Pacific, Decathlon, Shopee, and TikTok for Business.
There will also be a special appearance by Hong Kong actress and model Natalie Tong, sharing insights into her inspiring transition from television actress to entrepreneur on mastering transformation and personal branding.
Don’t miss these compelling speakers and sessions at this year’s MarketingPulse and EtailingPulse 2025 on March 19. Book your ticket now, and be sure to enter your discount code MPRP4PR04, exclusive to Inside Retail readers. You will receive 40 per cent off the registration cost.
