Global lifestyle brand Miniso has unveiled a flagship store in Hong Kong’s vibrant Causeway Bay, highlighting its expanding presence in the region with a focus on IP collaborations.

Spanning 300sqm across two stories, the store is located in the Yee On Building and showcases more than 20 IP collaborations. 

Notable for its Stitch-themed design, the store features a giant Stitch figure at the entrance, a 3-meter-long Stitch design wall, and a playful first-floor theme area with a variety of products such as plush toys, blind boxes, stationery, and accessories, all centred around Stitch.

“As a key strategic market in Asia for Miniso, we’re thrilled to deepen our presence in Hong Kong with the launch of this Causeway Bay Flagship store, reflecting our commitment to this dynamic market,” said Bella Tu, VP and GM of Miniso overseas directly operated markets. 

“With this large new store, we are able to bring more than 1000 SKUs to our local fans, including special collections like the Stitch Vinyl Plush blind box collection, continuously bringing surprises and our ‘joy philosophy’ to Hong Kong.”

This flagship store marks Miniso’s first two-story location in Hong Kong, following the success of its IP-themed pop-up store at Mongkok’s Langham Place in October.