Global lifestyle brand Miniso opened its Thai flagship store at Bangkok’s The Mall LifeStore Bangkapi last Sunday.

As part of the opening, the brand also launched its Stitch Gen Z Street Series, a vinyl plush collection. 

The product launch event saw nearly 1000 customers in the first two days, with the series accounting for 20 per cent of total sales at the store. 

The brand is set to open in other high-profile locations, including an Asiatique Night Market concept store, an MBK Center flagship location, and a 1100-sqm Megabangna experiential store.

“Over the next few years, we will continue to deepen our presence in the country by bringing innovative store concepts and popular IP collaborations that resonate with Thai consumers while elevating the overall retail experience through our upgraded store formats and delivering more innovative localized products and premium experiences that cater to evolving lifestyle trends,” said Jun Wang, GM of Miniso Thailand.