Indian silver jewellery label Rasa has opened two flagship boutiques in Bangalore: One in HSR Layout and another on Commercial Street. 

Unlike conventional showrooms, the brand said its new stores are built around immersive, experience-led retail.

Each boutique features interactive installations showcasing traditional jewellery-making techniques, slow fashion principles, and storytelling elements that highlight the brand’s artisanal roots.

Manan Bohra, co-founder of Rasa, told Inside Retail that the expansion into Bangalore feels like a “homecoming”.

“These new stores are more than retail spaces – they are cultural sanctuaries where patrons can connect with stories, techniques, and the spirit behind every handcrafted piece,” Bohra continued.

“The city’s deep-rooted heritage and vibrant, forward-thinking spirit mirror everything our brand stands for.”

Rasa’s immersive format is built to complement its collections, which include Nakshi, Jadau, Deep Nakash Kundan, Victorian Pastels, and Navaratna. The pieces range from bridal statement jewellery to contemporary heirlooms.

Established in 1989, Rasa is known for its accessible pricing and commitment to preserving heritage craftsmanship. The brand plans to open six additional stores across Bangalore and South India over the next year.