BTS Archives - Inside Retail Asia

Samsung and BTS enter global marketing collaboration

South Korean electronics giant Samsung and BTS the K-pop superbrand, have entered a global collaboration to market smartphones.

Shinsegae cedes claim to BTS brand after legal stoush

South Korean department store franchise Shinsegae has relinquished its claims to the K-pop boy band BTS brand name following a threat of legal action by the band’s representatives.

BTS pop-up store heads to Mexico

A BTS pop-up store will be reaching the Army (BTS fans) in Mexico next week. Big Hit Entertainment, the agency managing global K-pop sensation BTS, announced that House of BTS in Mexico City will open at Plaza Carso, a shopping mall in Mexico City, from December 13 until January 26. A House of BTS Pop-up store first opened in Seoul last October.

House of BTS pop-up store to open in Seoul

A House of BTS pop-up store will launch in Seoul on October 18, featuring merchandise from the famous K-pop boy-band.

South Korean K-pop merchandise sales surge to US$132 million last year

South Korea’s K-pop merchandise market is booming, reaching US$132 million last year.

BTS fashion dolls launched by Mattel

Mattel’s new range of BTS fashion dolls offers “a new way for millions across the world to engage with” the Korean boy band.

Line Friends Corporation expands to APM

Line Friends Corporation, a spin-off from the Line app, opens its third Hong Kong store at APM mall in Kwun Tong tomorrow.

Line Friends launching K-pop range

A Line Friends pop-up will open at luxury speciality store BoonTheShop in Seoul on Saturday.

Line Friends launching pop-up in Seoul

A Line Friends pop-up will open at luxury speciality store BoonTheShop in Seoul on Saturday.

Pop-star eateries for Bangkok’s Show DC complex

K-pop star Psy will have a noodle shop at the new Show DC/YG Republique integrated complex in Bangkok.

Line Thailand expansion plans include business

Mobile platform Line Thailand has announced bold plans, targeting business uses.