BTS Archives - Inside Retail Asia
A House of BTS pop-up store will launch in Seoul on October 18, featuring merchandise from the famous K-pop boy-band.
South Korea’s K-pop merchandise market is booming, reaching US$132 million last year.
Mattel’s new range of BTS fashion dolls offers “a new way for millions across the world to engage with” the Korean boy band.
A Line Friends pop-up will open at luxury speciality store BoonTheShop in Seoul on Saturday.
K-pop star Psy will have a noodle shop at the new Show DC/YG Republique integrated complex in Bangkok.
Mobile platform Line Thailand has announced bold plans, targeting business uses.