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BTS

BTS Archives

China’s Vivo under fire for alleged unauthorised use of BTS in marketing

China’s Vivo has sparked controversy after apparently trying to trick consumers into thinking it had a promotional deal ...

BTS stores to pop up in four Asian cities

The launch of BTS-themed pop-up stores follows the release of the group’s latest hit ‘Butter’ last week.

McDonald’s adds K-pop spice to menu with new BTS meal

The burger chain has seen its revenue outside the United States drop during the Covid-19 pandemic.

Samsung and BTS enter global marketing collaboration

South Korean electronics giant Samsung and BTS the K-pop superbrand, have entered a global collaboration to market smart...

Shinsegae cedes claim to BTS brand after legal stoush

South Korean department store franchise Shinsegae has relinquished its claims to the K-pop boy band BTS brand name follo...

BTS pop-up store heads to Mexico

A BTS pop-up store will be reaching the Army (BTS fans) in Mexico next week. Big Hit Entertainment, the agency managing ...

House of BTS pop-up store to open in Seoul

A House of BTS pop-up store will launch in Seoul on October 18, featuring merchandise from the famous K-pop boy-band.

South Korean K-pop merchandise sales surge to US$132 million last year

South Korea’s K-pop merchandise market is booming, reaching US$132 million last year.

BTS fashion dolls launched by Mattel

Mattel’s new range of BTS fashion dolls offers “a new way for millions across the world to engage with” the Korean boy b...

Line Friends Corporation expands to APM

Line Friends Corporation, a spin-off from the Line app, opens its third Hong Kong store at APM mall in Kwun Tong tomorro...

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