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marketing

marketing Archives

The Australian Aboriginal Flag

Australia Day: A marketer’s dream or a PR crisis waiting to happen?

Every year, in the lead up to the controversial public holiday, there’s much heated debate and painful discussion, parti...

Revealed: What influencer marketing success will look like in 2021

With New Year’s fast approaching, your marketing team has probably already started setting goals for the future.

Opinion: Why marketers need to climb the right ladder

It seems obvious, but not all businesses align their initiatives with their actual goals. It doesn't make sense.

Opinion: Are you wasting time being a ‘woke’ brand?

There's not much point in brands being good corporate citizens if it doesn't make an impact to the bottom line.
menopause

Retailers, it’s time to stop ignoring menopausal women

Retailers in supplements, sleepwear and skincare are proving that there's strong demand for products that alleviate symp...

How to measure ROI on social media

Here are the metrics you need to determine how much you're getting out of your social media campaigns.

How TikTok got this retailer out of a sticky situation

This confectionery retailer proves that sometimes it pays to throw out the rulebook when it comes to social media.

Survive to thrive: What successful retail looks like in 2020

It’s about creating communities, category and product innovation and being culturally relevant.

Opinion: Confessions of a data nerd

How do you measure creativity? If there’s a way to do it, I don’t know it.
Image of mountain climbing

Patagonia’s secret political messaging: Clever stunt or bad PR move?

Recently, Patagonia caused a stir after someone spotted a political message hidden on one of its labels. But is all publ...

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