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Millennials Archives

Take Millennials out of the too-hard basket. Here’s how to lure them in.

Millennials are the new dominant generation of consumers, and should be at the centre of brands’ advertising. Thankfully...

Stereotypes are boring: Why brands without diversity are being left behind

Brands that ignore the growing call to reflect humanity’s wide array of backgrounds and traits are unlikely to realise t...

Meet the new online outlet mall targeting Gen Z and millennial consumers aims to elevate the off-price shopping experience through a site design and tone of voice geared towards a yo...

Meet the centennials

How to keep up with centennials – the US$30 billion+ opportunity of Southeast Asia.

Hong Kong shoppers lack passion for fast-fashion brands

Hong Kong shoppers generally have little passion for supermarkets and fast-fashion retailers - despite brands in those c...

‘Huge opportunity’ for FMCG in Asia

Millennials offer a “massive opportunity” for retailers and manufacturers in the fast-growing market for FMCG in Asia.

Why Asian Millennials matter

Cashed-up Asian Millennials might have US$200 billion in spending power, but they are not the big spenders you’d expect....