Retailers in India are innovating ways to increase footfall in their stores and encourage customer spend.

They’re also using smart tricks to make customers stay longer.

For example, toy retailer Simba has designated an area where children can play with toys for free.

A similar tactic was implemented by books and toys store Landmark which offers free summer activities for kids.

“We organise several festivals and carnivals during the summer break for children as the idea is to encourage them to come to the store and spend time,” said Landmark’s toys, stationery and sports category head Rajaram.

Mobile phone retail chain The Mobile Store Lounge is enhancing customer experience by setting up a zone where customers can download apps and transfer data for free.

Meanwhile, Watches and More’s newly revamped stores merged retail with entertainment to boost shopping experience.

According to retail experts, the rationale behind these innovative ways is: the longer the shopper stays in the store, the higher the chances that he or she will buy.

Faced with the current slowdown, retailers should not only rely on bright neon and sale posters, but should seek ways to attract customers, urged experts.