Taiwan’s home decor brand Haoshi is entering India through an association with ST Unicom.
The tie up allows ST Unicom, an established player in the furniture and home fashion market, to retail Haoshi’s entire product portfolio through its exclusive brand stores as well as online.
“The home fashion market in India is ready for its big leap and the consumer is ready to go an extra mile for good living. Therefore, the organised home décor and accessories market has a huge opportunity here and Haoshi has been timely launched to cater to this market,” said ST Unicom MD Navin Kanodia.
With over two decades of being a leading name in home furniture and accessories, the company is also looking forward to expand its retail footprint for its own home fashion retail brand ‘Spacio’ in the first phase. The company already occupies 25,000 sqft retail space and now planning to add up another 100,000 sqft retail space spreading over 75 retail outlets across India by the financial year 2014-2015.
Started in 2009, Haoshi has a prominent presence in Austria, China, Czech Republic, France, Germany, Hong Kong, India, Indonesia, Japan, UK, USA, Switzerland, Taiwan, Kuwait, Korea, Singapore, Malaysia and Macau.