As Macau resorts swing the spotlight from gaming to shopping, designer labels are lining up to open their first stores in the former Portuguese colony.
Established brands have already led the way, and the opening of two major resorts has introduced a broad choice of new retail space.
Both the US$4.2 billion Wynn Cotai Palace and the new $2.7 billion Parisian Macao offer 18,580 and 28,000 sqm respectively of luxury retail space – together, more than 200 shops. However, established integrated resorts are also benefiting from the retail boom, with Swiss watchmaker Omega opening a corporate boutique in Studio City Macau and Paris designer Christian Dior launching its first boutiquein City of Dreams Macau.
The all-new Wynn Cotai Palace is welcoming luxury brands such as Chanel, Chopard and Hermes, while watchmaker Franck Muller is launching the Vanguard Wynn Palace Boutique Exclusive, its third opening in the city. A new boutique inside Wynn Palace is also the third Macau outlet for luxury watch brand Panerai.
Cotai Strip’s newest resort, The Parisian Macao, has set up the Shoppes at Parisian with more than 150 luxury and lifestyle retail boutiques. The shops are housed in different precincts named after some of the most stylish streets and arcades of Paris, including the Champs-Élysées. The fashion on offer includes a mix of both Parisian brands and couture new to Macau, including labels like Antonia, Garel Paris, Herzo, Isabelle Langlois, Sonia Rykiel and Temptation.
To mark the opening of the Shoppes at Parisian, The Parisian Macao is hosting an exclusive designer runway show, Front Row, tomorrow evening. It will showcase crystal looks from Swarovski plus styles from selected retailers. Celebrity guests include China’s first fashion model Xiao Wen, the current face of Marc Jacobs.
There will also be runway shows on September 15 and 16, plus other launch events.