Foot Locker Singapore has opened the second of three stores planned for the city this year.

The new venue in the Jem mall combines a wide range of multi-brand products, in-store presentations, and enhanced customer experiences. The first Foot Locker Singapore store opened in Century Square last month and the third is planned to open in Suntec City next month.

Foot Locker sells a wide range of global footwear brands, including the largest selection of Nike Air Max Plus available in the market. It operates in 25 countries worldwide with 3270 stores.

Executive VP & CEO Lew Kimble said of the latest Foot Locker Singapore opening: “By offering the best selection of global brands and products under one roof, Foot Locker will be the destination for the local sneaker community.”

Hong Kong flagship

Meanwhile, Foot Locker has opened its first store in Hong Kong on Thursday, a three-story flagship in Kowloon.

“As home to one of the most vibrant sneaker cultures in the world, Hong Kong is a natural fit for Foot Locker to showcase our latest retail concept,” said Kimble.

“With the new Tsim Sha Tsui store, we set out to design a space that celebrates the city’s creative community and inspires Hong Kong sneaker enthusiasts.”

The first Foot Locker Hong Kong store delivers what the company describes as “an engaging retail experience”, combining premium product and elevated in-store presentations, as well as experiential retail features and events.

A House of Hoops concept shop celebrates basketball culture and offering a premium selection of sneakers and apparel from Nike and Jordan. Customers can also expect elevated product storytelling from both Adidas and Puma.

The store features a commissioned mural by the ‘queen of Hong Kong’s street art scene’ and former winner of Hong Kong’s Secret Walls competition, Bao Ho.

The company says the collaboration with a local creative sets the tone for how Foot Locker will regularly tailor the store to the local community.