Japanese eyewear brand Jins has opened a striking new store in the Shanghai World Financial Center.

The Jins store was designed by Tokyo-based architect Junya Ishigami without any external entrance and features concrete counters that appear to float in the air, set against a stark, industrial setting, sporting hundreds of fashionable glasses frames. The counters are supported by heavy H-beams attached to a bowed steel sheet that covers the shop floor.

The store is lit by strong 4000-Kelvin suspended luminaires that bring the bare walls into stark contrast.

Ishigami commented, “I wanted to make a void space within a shopping mall.”

Jins traditionally hires independent designers to fit out its retail areas.

Jins founder and CEO Hitoshi Tanaka said: “I prefer working with architects on a space because they make more of an impact.”