Malaysian convenience retail store chain Mynews has released an app for customers to make cashless purchases and monitor loyalty points.

The Mynews app release marks the chain’s 22nd anniversary following positive response to a pilot run earlier this year. It allows members to store physical loyalty card details virtually on their mobile device.

The retail chain is simultaneously running a promotional campaign for users of Mastercard.

Mynews CEO Dang Tai Luk said the firm “has been continuously working towards providing our customers with a faster and more convenient way to shop”.

“From retail locations, product assortments and brand partnerships, we are constantly looking at ways to improve the shopping experience for our on-the-go consumers.

“In addition to continually introducing new cashless digital payment services, our consumer loyalty program also rewards users with loyalty points, giving them one more reason to shop at Mynews.

With the support of good partners like Mastercard, we will be able to provide true grab-and-go convenience to Malaysians.”