Hong Kong-headquartered apparel brand Giordano has launched its first store in Ghana, adding to its African footprint, which already includes Kenya, Mauritius, South Africa, and Zambia.

Partnering with local retail chain Melcom Plus, Giordano is planning to open more stores in the country this year at Achimota, Frafrah, Tema, and Weija – all inside in Melcom Department Stores.

The first store includes wardrobe essentials and aims to “redefine simplicity” with maximised space for product displays.

Mark Loynd, executive director and head of overseas market development in Giordano, said that the company is pleased to work with Melcom Plus, having a network of more than 50 wholesale and retail outlets.

“We pride ourselves on being a ‘world brand’, and our overseas expansion initiative, which commenced several years ago, is now bearing fruit,” he added.

Ramesh Sadhwani, joint group MD at Melcom, said there is a surge in demand for international fashion labels in Ghana, and they are looking forward to building a new retail landscape in West Africa by bringing in brands like Giordano.

“With Giordano having over 2200 stores around the world, we are excited to carry the brand.” he said.