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Struggling Beijing mall converted into a community destination

Mall developer GrandJoy has unveiled the renovated ‘Joy Breeze’ lifestyle destination, previously a struggling mall, designed by architecture and urban planning firm Jerde.

Senior VP and senior design principal at Jerde, Eduardo Lopez, said the design was inspired by the ancient Fire God Temple located adjacent to the mall’s entrance.

“We took the ideas of fire and light and translated them into the glowing, translucent, lantern-like forms of the new buildings,” said Lopez. “In Chinese culture the lanterns are a symbolic representation of celebration and prosperity, positioning this project as Beijing’s new destination for urban renewal and discovery.”

The 805,000sqft development will be home to a variety entertainment, retail and F&B tenants. Part of the building has been carved out to create additional outdoor public space, while a garden terrace was created above the city streets.

“As visitors move through the project, they are guided through a choreographed journey. From exploring the sunken walkway to experiencing the outdoor entertainment plaza, the idea is that guests are met with a new experience at every turn,” said Lopez.

Jerde is behind the designs of Santa Monica Place, Bellagio in Las Vegas, Universal CityWalk in Los Angeles, Pacific City in Huntington Beach, and Adana Town Center in Adana, Turkey.

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