Sportswear giant Adidas has unveiled its remodelled Home of Sport concept store in Hong Kong, after successfully opening its Home of Sport in South Korea’s Seoul earlier this year.
The 15,000sqft store in Tsim Sha Tsui contains four storeys and offers the longest Originals Footwear wall in the Adidas retail fleet, as well as an adiClub members’ zone and artworks by Hong Kong artists Offgod and Orange Terry.
The ground floor and the first floor mainly offer Sports Performance products. The ground floor features a refurbished football pitch with shirts from different clubs, while the upper floor is devoted to Bra & Tights, running, training and outdoor gear, as well as the Stella McCartney collection.
The second floor features a selection of lightweight tops, and the third floor is dedicated to Adidas Sportswear, where customers can purchase apparel from Adidas Originals and Y-3.
The AdiClub Hideout, which has outdoor camping tent check-in areas, camping tables and chairs, a cosy indoor area, and a handy Refreshment Zone for post-workout refreshments, is located on the fourth floor and serves as an activity area for adiClub members.
