Sa Sa International’s sales declined in the fiscal third quarter amid a significantly weaker performance in Mainland China, Hong Kong, and Macau.

The group’s sales declined 10.7 per cent year over year to HK$1.06 billion (US$136.2 million) as Mainland China sales plunged 35.8 per cent to HK$120 million while Hong Kong and Macau slid 8.1 per cent to HK$817 million.

Southeast Asia sales rose 12.4 per cent to HK$115.4 million while other regions decreased 11.8 per cent to HK$2.7 million.

In Mainland China, the company has already closed 13 offline stores due to a continuous sluggish environment. The group ended the period with 175 stores.

The company intends to boost promotion on popular social media platforms and channels, tapping influencers to promote brand awareness and establish credibility among target buyers.