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Followdata Archives
How the Apple vs Facebook data wars will impact you
When Apple rolls out its major update to iOS, Facebook advertisers will be impacted.
Opinion: Is the future of retail in AI? (co-written with AI)
It's time retailers got on board with artificial intelligence, or they'll risk being left behind.
Opinion: Confessions of a data nerd
How do you measure creativity? If there’s a way to do it, I don’t know it.
How PepsiCo and HiSmile are using data as their north star
A retail and FMCG business explain how data is changing the way they do business.
Can too much data drive businesses to their deathbed?
“InfoObesity”, a term coined by Debra Bass, president of Johnson & Johnson, refers to how marketers are now suffering fr...
The Next Revolution: Retention Marketing
Sponsored: Transform your communication and capitalise on tighter customer relationships across the digital journey.
Connecting the data dots
I’ve spent the last week with a retail futurist, a retail historian, and a retail anthropologist; listening, learning, a...
Events
