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data Archives

Let human hands guide the automated touch

Digitalised personalisation involves heavy use of technology and data, but getting it right still requires plenty of inp...

Everything you need to know about retail’s facial recognition fiasco

How is facial recognition being used in retail stores and why is it so controversial? We spoke with consumer behaviour e...

Analysis: Make omnichannel nearly omnipotent

The post pandemic lesson is that omnichannel is not a fad, it’s here to stay.

Analysis: Why rethinking demographics leads to better segmentation

Retailers who recognise the importance of grouping customers based on data that better determines what people want to bu...

The pros of going personal: Here’s what brands can learn from Amazon

The personalised data-driven model used so successfully by Amazon offers insight into how data can be used by omnichanne...

How to walk the fine line between privacy and personalisation

For retailers, there is no question data has value. But focusing only on the value of data to retailers ignores half the...

Opinion: Why data and real estate go hand in hand

Now more than ever, physical retailers need to lean on data to make sure they’re creating the right experiences for cons...

How the Apple vs Facebook data wars will impact you

When Apple rolls out its major update to iOS, Facebook advertisers will be impacted.

Opinion: Is the future of retail in AI? (co-written with AI)

It's time retailers got on board with artificial intelligence, or they'll risk being left behind.

Opinion: Confessions of a data nerd

How do you measure creativity? If there’s a way to do it, I don’t know it.