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K-Beauty

K-Beauty Archives

Biotech, virtual pop-ups and indie brands: Here is the future of K-beauty

Although facing stiff competition from Western brands and changing consumer demands, the Korean beauty (known as ‘K-beau...

Analysis: K-Beauty is in need of a major makeover

The beauty phenomenon originating from South Korea once took the world by storm with its cute packaging and rare ingredi...

Why this Nigerian woman is making K-beauty accessible to people of colour

The founder of Dr GIO Cosmetics says it is her goal to make K-beauty diverse and be accessible to people of colour.

How online retailer Style Story is riding the K-beauty wave

Here's how Style Story's founder entered the K-beauty market, which is projected to reach $21.8 billion by 2026.

Why this K-beauty brand is doubling down on Canada

The History of Whoo has been gaining traction in Canada for years. Here's what's driving its success.

Men wearing make-up driving K-beauty boom

Men wearing make-up - once a practice unique to TV stars and celebrities - is becoming a part of popular culture in Sout...

K-beauty spreads worldwide

The ‘K-beauty’ market is expanding its sphere of influence beyond Asia, and reaching out to other global markets.

Online nail art shop goes global

Blooming Sweet, an online shopping mall specialising in DIY nail art materials is rapidly gaining popularity in Hong Kon...

Blooming Sweet nail art concept goes global

Blooming Sweet, an online shopping mall specialising in DIY nail art materials is rapidly gaining popularity in Hong Kon...