K-Beauty Archives - Inside Retail Asia

Men wearing make-up driving K-beauty boom

Men wearing make-up – once a practice unique to TV stars and celebrities – is becoming a part of popular culture in South Korea.

K-beauty spreads worldwide

The ‘K-beauty’ market is expanding its sphere of influence beyond Asia, and reaching out to other global markets.

Blooming Sweet nail art concept goes global

Blooming Sweet, an online shopping mall specialising in DIY nail art materials is rapidly gaining popularity in Hong Kong, Japan, Singapore and the US.


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