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Are members-only supermarkets the future of grocery?

Alibaba is expanding its membership-driven hypermarket chain Store X, bringing together its best practices from online and offline shopping, as it seeks to capitalise on China’s burgeoning middle class.  Two new stores opened last week, offering a supersized format of Alibaba’s Freshippo supermarkets to paying members. For RMB258 (US$40) a year, members can avail of benefits such as free deliveries, VIP customer support, a car wash and optician services.  Own brand products compris