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Inside Peloton’s plan to take at-home workouts global

Since it was founded in 2012, Peloton has transformed the concept of the at-home workout from a largely improvised endeavour to a curated, luxury experience, with $2000-plus stationery bikes, quasi-celebrity instructors and workout playlists curated by the likes of Beyoncé. One of the most visible beneficiaries of the Covid-19 pandemic, when gyms were closed and people were told to stay home, the connected fitness company expects to generate US$4.075 billion in revenue and US$300 million or mor