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customer behaviour

customer behaviour Archives

How to optimise your e-commerce site, according to science

Here's what the latest scientific research says about reducing price sensitivity, maximising promotions and reducing dro...

Why you (probably) aren’t customer-centric

Many businesses claim to be customer-centric, but are they really? Here’s a look at what it takes to truly understand yo...

Retailers, beware: Large-scale events are back, and they’re big

The return of in-person ‘live’ events has signalled a new breed of bolder buyer whose demand for new trends is leaving b...

Take Millennials out of the too-hard basket. Here’s how to lure them in.

Millennials are the new dominant generation of consumers, and should be at the centre of brands’ advertising. Thankfully...

Analysis: Changing customer behaviour isn’t a problem – it’s an opportunity

In the last few years, a lot of things have changed. Customers and retailers alike had to quickly adapt to a very differ...

Analysis: Why rethinking demographics leads to better segmentation

Retailers who recognise the importance of grouping customers based on data that better determines what people want to bu...

How NFTs taps into FOMO and our need to belong

Non-fungible tokens’ ability to make people feel like part of the ‘in’ crowd or a member of a community accounts for a l...

“Emotionally worn out”: Inside the minds of today’s consumers

Two years into lockdowns and masks, emotionally worn out consumers are looking for more than just a transaction. Here’s...

Why it’s time to bring back the social side of shopping

Social shopping, while existing in the digital world of Facebook, Instagram and influencers, has a different meaning in ...

‘It makes us really scared’: Retail workers reveal customer abuse

Four frontline workers share their experiences dealing with aggressive and abusive customers at supermarkets and departm...